Noise Label Updates Feb 2021
Candy Bar Story
When I was in the sixth grade our school was preparing for a field trip and we had candy to sell to fund this trip. I had watched my brother sell candy bars the year earlier and I was pretty competitive with him. I wanted to outsell him. We lived close to a wealthy area so I went there after school and worked till dark every day selling candy. I was raising so much money my teacher let me slide on the homework….which only made me more determined to raise the money. I reached goals, but fell sick and could not go one the trip. The moral of the story- fuck the candy, do your homework and don’t overwork yourself trying to prove anything to anyone. Moderation –especially with the sweet stuff is key. If you landed in this environment on the team, you are already successful. Discipline and steady, consistent and focused efforts will get us even further together as a global music collective.
Noise Label uses blog pages exclusively in quarterly reports to update the crew on new developments. See blog at https://bandsthatrock6.wixsite.com/ripstar
A few easy steps you can take to get the songs we made together out in the world.
#1. Effectively alert you network and community using a version of our press release and adopt it expressing your own personal story of why you landed on this label- your part…and the outcomes you direct fans to help reach to get the songs to more listeners (which could grow audiences).
#2. Periodically build on our resources of partners by researching and recommending music industry partners we can rely on!
#3. Watch for radio blast announcements and repost those for fans to help with as phone calling for requests could make a difference.
#4. Periodically blast social media with the tracks or links to the website / and songs on https://ukbloke.bandcamp.com
#5. Since licensing is really one of the only ways to make serious money- consider helping on that team.
#6. Perform the songs and test them on audiences….if we see fans growing and we reach sales goals by December we could possible make another album. If not let’s be grateful we had this magical time together with all its challenges and lessons learned!!!
#7. Once word of mouth is exhausted consider ads and or third party vendor relationships to help to further promote. Typically it is best to know the audience and zero in on the tracks getting the most attention.
Stats:
Websites visits totals- 360,147
Music song plays- 9000 (1,300 in last 60 days) thru FEB 2021 (with zero paid ads).
If we did not have quality messages/songs people would not tune in. As quality improves, more are coming as faster paces based on the metrics. These numbers do not include the 23 members social media numbers nor my own followers figures or any of my social media accounts. Adding those EI- RipStar/ Noise has the communications power to reach a very wide network. and will reach 5M audience / 5000 customers goals.
Thus, I've been thinking more and more about what it is we want to communicate in concise forms, the best ways to unify the message across platforms and attract like minded people. We are preparing infrastructure to route the recruits once they arrive so they can get immediately active.
Crew /Production Engine 1
Studio Updates:
· Producer Mark Pistel will be tracking EVA March 13 final 2 tracks- 1 of which may be further treated at Tom discretion/availability.
· Any comments or questions from the existing Studio schedules contact ripstarrob@gmail.com
Disk Printing
· Atomic Disk order pending song completion 100 units. (Deliverable RJ April 15/May)
Artist Status (5 min.)
· Rob will gather the final contracts. Hector’s competition is being useful for talent recruitment.
Engine II On Mobilizing Audiences To Actions (Driving Followers/ Fans)
Noise label Culture is driven by company ethics and community standards we encourage/exemplify.
As a brand were giving audiences a lot to believe in and experience…
1. the product is the song
2. and the experiences sharing those songs (uniting thru music)
3. and making those songs…(job creation)
4. (Beyond the hair) translating/inspiring into other actions by spectators is where leadership and direct appeal matters (life practices/influencers/movements in history that inspired change 60’s 70’s). Our intentional medicinal, love, peace, and justice messaging is central to the Noise label and the targeted audiences. Hear the lions roar (one of many motto’s) reflects our aim to nurture audiences and be heard. It denotes strength and respect in the jungle. Ripstar’s motto “uniting thru music” expresses the power of music to unite. Like before, once united we have opportunities to implement objectives thru visual art and literature.
5. Introducing Equilibrium Institute (EI)- The need for change and intelligent questions and innovation are what fuels progress. EI tracks critical social and environmental statistics that show massive escalations in the decline of habitat, extinctions, poor education and other quality of life issues directly related to problems of equality, disease, and conflict. Apathy, the enemy of progress, is a demand for empowerment.
These sponsored sites have recently encountered censorship. Over 300,000 readers to date.
6. Equilibrium Institute (EI) (www.specialagenttraining.cfsites.org) provides educational articles. EI explores nonviolent revolution to combat corruption of self and/or society. To achieve success, society needs to include good parenting, supportive social structures, proper health care and other developmental growth opportunities for the individual to reach their full potential. Sustainable opportunities and reinforcing human equality are central ingredients for measuring and creating success on earth. Harmony overall is a basic requirement for peace. Understanding interdependencies and learning to share and work together for practical solutions is what EI's culture fosters. Rob’s censored research proposal https://specialagenttraining.cfsites.org/custom.php?pageid=48781
Challenge/ Problem statement:
To make more albums ($5K costs), we need to define and hit some sustainable goals/transactions by deadlines to keep in production.
Audience Development - How and why we grow as a cultural revolution in the arts
· interdependency- participants/audiences come because of the experience we provide via the quality of what we do….and relevant messaging or attractive opportunities/diverse teamwork so on…. We want to transform the transactional self-serving ego centric models of the past music industry to a more community collective based approach to using music as a traditional tool of medicine and where empowerment and optimizing leadership in each participant overall is higher praised than any one specific band leader (internal visiting member artist development/ collaborative social contract approach). By visiting/collaborating on products, it drives fans to discover artists in general (cross promotions) and offers a way to share talents with community in a new or additional way for longer periods than the initial project/production aspect alone.
· Show the winning happening (attracts people to play/participate) (how can we do this with great humility to decrease opportunity for haters to infiltrate or disrupt the movement.
· Branding and Distribution Partners (Vendors) for the songs and marketing on licensing needed (various meeting ongoing).
· We need to use exposure points like Mutiny Radio, Quest, and Spenser’s program to reach people with the message of the songs and of what we are doing as a collective as we define more what that is. Media + Live + Streaming Events
Separate committee member steering committee proposed if you want in on that meeting send me a message at ripstarrob@gmail.com to be invited by March 1 along with ideas on monetizing the songs.
Staff Development (who we are and what we do)
· Share the Noise story let them meet the players…. Our torch is lit by leading talent we discover and grow. Noise (UK/USA) offers poets, musicians, songwriters, performance artists, and producers ways to reach audiences (via content partners), grow fans (organically and with technical tools), monetize songs (via direct licensing+ platforms), and volunteer or earn under direct contracts (RipStar Productions).
We are incentivizing/ rewarding/ celebrating and providing avenues to build community, share talents, collaborate….sponsor or become sponsored as signed artists on our label (typically a milestone experience for artists.) The giving and giving back approach allows us to work with the less established and the more established professionals in the community we build and serve.
· demonstrate you are on the team and what you do-
· give paid and voluntary roles- give assignments/deadlines.
· Ask for help where needed and explain what it means….
· think as if meeting deadlines, attendance at events and meetings in general means things are moving forward.
Announcements:
Event in April Soul Sessions UK (Let it Grow) Ash Reiter via film…online TBA.
Label . Songs Visibility Social Media Team/ Street-team
· BandCamp/Store (needs updated with last songs) considering getting an upgraded account in April/MAY. RJ Deliverable.
· Sparkmesh (account is active- can someone get in there and find out how to maximize this service point/distribution. Task to complete by X. Rob will send you log in info. Deadline March 15. For April Meeting.
· Soundcloud (needs updated with last songs) 3000+ plays. Deadline March 16 (RJ Deliverable.)
· Facebook/Store (active) promotions volunteers needed to post and report blog from site into this distribution point. KPI FB will account for 10% or 50 transactions by March 2022 or 2 per month led by that team leader- reach or surpass 40 views of the page per month.
· Radio research lead? /Mailer pending song completion and team ready on radio drill process. First 20 targets March 15 need to be identified- (status deliverable RJ April 15 Meeting)
· Press Release/ SF Station and PR Newswire/ for London? For Tokyo Japan? / For Madrid Spain/ Krakow Poland/ Edinburgh Scotland/ deliverable March 16 RJ.
· Films Department (Monica Deliverable April 15 w/Rob)
· Additional Distribution Partners? (Deliverable volunteer for partner reviews Rob March 16) Meet Boom Rattle Boom Sun 14 1 P.M.) 50% of goal divided among these final partners. Sales totals KPI/ $400 coming in monthly.
· Twitch Account formed- not sure about next steps for maximizing that space. Volunteer for this item?
· I need reports on (collaborators/sponsors) engagement with consumers– we now have two collection points for emails and subscribing. Metrics to be developed. Plays, likes….where are the music consumers of music going? 15-20 20-30 30-50 Shot caller reports: (task needs assigned) social influencers/music curators- radio peeps….scenesters….reviewers (all to reach the 5M and help build up a following). RJ Deliverable March 1 who wants to help run the 5M audience campaign?
· Ripstar/Noise Key Productive indicators (we need 500 people to buy product before Dec. 19, 2021)
Engine III
Business Development /Revenue Generation Team
· RipStar’s Hit-Factor- a program to make commercially viable songs or music that creates revenues or other transaction opportunities such as for hire performances booking, for purchase songs or albums, various licensing, sponsorships or custom build song order contracts.
· Currently delayed on implementing the sponsor drive- We met with Cynthia Freeze and she will provide us some supportive consultation at no fees to help get that program on course. Six month deadline of August 2021 to see the total raised.
· For charting purposes official release date is DEC. 20, 2021 we need to sell 500 albums between now and then. I would like to ask you each to sell 5-10 internally in your own networks please if you can swing it starting March 17th.
Producers Circle Program Status:
No participants yet. See blog for more on this program.
Sponsor Funds $200 of $1000 goal raised (goals being adjusted).
See additional blogs to learn about how that works.
Singles sold +1
Albums Sold +1